Atlanta Hawks launch Nike 2021-22 NBA City Edition Moments Mixtape uniform on November 4
ATLANTA – Today, the Atlanta Hawks officially unveiled their 2021-22 NBA City Edition Nike mixtape uniform as part of the season’s celebration of the NBA’s 75th anniversary. The uniforms reinvent 75 seasons of basketball history, juxtaposing the old and the new to create an unforgettable look and feel for the league’s landmark season. The Hawks’ newest Nike NBA City Edition uniform, part of the League Moments mixtape theme, features key design elements from the team’s 50-plus years in Atlanta and will debut on the field against the Utah Jazz on Thursday, Nov. 4 at State Farm Arena.
“With a striking pair of wings stretched across the chest, these uniforms pay homage to one of the most successful teams in the NBA,” said Aaron Cain, vice president / general manager, Men, at NIKE, Inc. ” For a thriving team, the Nike 2021-22 NBA City Edition uniform honors a Hawks legacy of flamboyant style, epic duels, spectacular dunks and endless reels of highlights, dating back to the team’s first season. .
The Atlanta Hawks City Edition uniform is a mixtape of the team’s most beloved uniform highlights, mixing hope for a future championship with all the flavor of the team’s favorite eras spanning more than five decades. in the unofficial southern capital. The colourway of the new kit is done in the basic team shades – Legacy Yellow, Infinity Black and Torch Red.
Heritage Yellow: The bold shade of Hawks Legacy Yellow sets a vibrant tone for the dynamic young team to wear the mantle of the greats who built the franchise.
Torch Red: Red is the longest lasting color since the team moved to Atlanta. This primary color symbolizes a fiery spirit and a fiery passion for the game.
Infinite Black: Affirms the Atlanta Hawks’ daring and relentless pursuit of a championship, fueled by the support of the team’s unwavering fans and love for their city that will never die.
The styling of the numbers on the front of the jersey is reminiscent of the Atlanta Hawks’ inaugural year depicting the 1968 uni typeface while the 1970s “Atlanta” font on the chest invokes the spirit of Pistol Pete . The towering razor-clawed hawk holding the basketball with its wings widely spread across the torso of the jersey is a nod to the 1998 design. A legend of the city’s iconic 404 area code can be found on the back. The jersey label and the two-tone Infinity Black and Torch Red trim on the neck and arms are reminiscent of the team’s kit configuration for the 1985 season. The back of the jersey features the numbers in the font of the same year.
The Sharecare logo is proudly woven into the heart of the Atlanta City Edition moments mixtape jersey, just as the Atlanta-based digital health leader is woven into the fabric of the city. As part of the Sharecare movement, launched in collaboration with the Hawks in 2017, the company is mobilizing institutions across the state to make its vision of healthier populations a reality for every Georgian.
Key features of the shorts include the asymmetrical black, yellow and red stripe detail of the 1968 season on the right leg, as well as the vertical ‘Hawks’ 80s uniform wordmark on the left side, and the Hawks Primary logo. Icon in the center of the legend 404 on the “belt buckle”.
The coordinated Hawks 2021-22 City Edition mixtape court has the towering razor-clawed hawk from the late ’90s as the centerpiece with the Infinity Black to Torch Red gradient that echoes both on the court apron and on free throw lanes. The Atlanta Hawks name font in Legacy Yellow on the baseline mimics the 1982-92 era wordmark. The outline of the feather pattern sweeps across the sideline, while the main icon logo is at the center of the 404 legend on the centerline of the court.
“The Nike Hawks 2021-22 NBA City Edition uniform is our love letter to the history of our team in our city,” said Melissa Proctor, executive vice president and chief marketing officer of the Atlanta Hawks and State Farm. Arena. “We are extremely grateful to Atlanta for supporting the Hawks, and this season we will be celebrating what makes our hometown such a special combination of cause, culture and community.”
The Hawks will don the City Edition set 12 times during the 2021-22 regular season. Considered “Forever 404 Nights”, these games will also pay homage to Atlanta culture, past, present and future. The team will celebrate the city’s global influence in a variety of fields, including community activism, creativity and business innovation.
Atlanta Hawks 2021-22 Forever 404 Nights:
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To sign up for sales information on the Atlanta Hawks Nike 2021-22 NBA City Edition uniform, visit Hawks.com/Forever.
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